«What we are told since we are little girls is that fads pass while style remains. But only Coco Chanel made it …»

Fiorucci is not just the family name of Elio, the stylist who in the 80’s brought to success what is now defined as “street style”. Fiorucci is a real way of living which someone named “fioruccismo”

Happy, colorful, desecrating and time resistant, the Fiorucci style dressed whole generations in the 70s and 80s and came unhurt to our times. In 2017 Janie and Stephen Schaffer acquired the brand from the Japanese Group Itochue and , at the end of the year, they inaugurated the flagship store in London bringing back to fashion the pop style, the small angels looking at the sky and the colored midgets. Contextually, in Milano Rizzoli New York published a book titled Fiorucci, with the contribute of some of the people who have been very important for the brand across the years, as Marc Jacobs and Sofia Coppola.

The brand is also preparing a capsule of vintage items, thanks to the huge archive of the stylist who passed away in 2015 when he was 80. Fiorucci will remain in the memories as a revolutionary in the fashion industry. For the lovers of the brand and those who lived the golden years when in the Vittorio Emanuele gallery of Milan you could feel the same atmosphere as in Carnaby Street or di New York, NonAprireQuellArmadio  proposes some “must have” items like flared jeans, shirts, squares printed pants and wedge heel shoes for the more recent Love Therapy.

Wicker platform sandals – Love Therapy (anno 2000)

 

Unisex Fiorucci shirt (anno 1995)

A myth out of time, now older than 50 years but still contaminating styles and stylists. Slim jeans as a second skin, combined with patched wedge heel shoes, embroider caftans and T-shirts with provoking quotes are now back on stage thanks to the new campaigns in pure Fiorucci style with the sensuality and the character of Georgia May Jagger.

Fiorucci Campaign ss17 – Model Georgia May Jagger – Photo by Josh Wilks

Georgia May Jagger is the protagonist of some shots in the burning sun in the desert around the Dead Sea. The blond model, with an 80s look, recreates the sexy and glossy iconography that brought the brand to a success. Four subjects: 50s, 70s, 80s and 90s cured by the stylist Victoria Young.