@2014 – NonAprireQuellArmadio is a Milan based, contemporary lifestyle brand, driven by the charm and uniqueness of vintage style.

The original project was by Lucia Navone, Italian journalist and communication consultant, and now is an online store offering a selection of contemporary and vintage clothes, mixed with exclusive accessories, mostly shoes and bag, coming from vintage stock and private collection.

Every single piece has been carefully selected to create a collection standing out for its visual energy, quality, and relevance to today’s fashion, constantly inspired by the Italian style. 

Re-use, re-made, re-thinking and re-worked are our 4R Strategy for a circular fashion economy and you can read all the news about sustainable fashion at www.lucianavone.it

Sustainability is really important to us and in a world where innovation just means create new stuff, we started from what already exists and deserves to be discovered and valued. The challenge is combining uniqueness with quality against a more and more standardized and thus boring retail context.

Download here the press kit of NonAprireQuellArmadio

Read here our press review

We are in Milan in via Ciro Menotti 4 and if you want to visit our store please take an appointment to info@nonaprirequellarmadio.com.

If you have different requests or if you are a fashion media, a blogger or an independent stylist looking for exclusive photo shooting, we would be glad to collaborate with you.

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#sustainablefashion #rewear

#slowshopping #circulareconomy

#vintage #vintagefashion #onlinevintage

#whomademyclothes #acquistailgiusto