Aged hens are apparently more interesting than younger ones, at least according to an old Italian adage. No doubt age makes women more self-confident, less sensitive to others’ opinion, more charming and less concerned about being liked at any cost. This is true for ladies, but it extends also to accessories, bijoux, clothes and all what is defined as vintage. Because vintage is not just second-hand. Vintage is what marked a period and comes back to dictate what is fashionable. Think about the return of the 90s on 14/15 autumn catwalks; or the 80s that are all the rage among teens in love with leggings and high belt line shorts, bob haircuts and turtle-framed Persol sunglasses.
Fashion has some rules: 10 years after its creation an item is outmoded; 20 years after is cutting-edge; 30 years after is a classic. According to the stiff precepts of style, only items dated back before 1960 can be defined vintage, while those after that year are to be considered retrò. Aside from purists, vintage style is not something you can improvise and to avoid embarrassing mistakes there’s a book by Laure Gontier and Jeanne-Aurore Colleuille, one of the few available in Italian language (Guida al vintage, on sale on Amazon.com)
If old hens are better for broth, then vintage is perfect for them. It’s nice to feel like a girl again in front of a leather small backpack or go back to “La Boum” movie with a flowered skirt combined with a silk blouse. And, please, don’t talk about second hand. Vintage style is something completely different as it means that fantastic things, surviving time and fads, are back to animate our wardrobes. They are living a second life and could donate a second youth to some of us. The idea of second hand, especially in vogue in the 70s, is now obsolete. Vintage is growing not only because, with an economic crisis, a lot of people can’t afford the really beautiful things anymore; but the main reason is that really beautiful things are not manufactured anymore.
Think about the success of Yoox.com, the virtual boutique founded in 2000 by a young entrepreneur, freshly out of his graduation at Bocconi university and following master in economics at Columbia. According to Federico Marchetti the magic recipe is that at Yoox “you can find things that are not available in the shops anymore or will never be”. Beside an infinite mix of styles not available elsewhere and exclusive collections by eminent Italian and international designers, Yoox.com offers collectible vintage items. A solution that boosted company turnover up to over 150M Euros with a +50% growth compared to previous year, while the stock price outperformed most of the indexes
Long life to vintage-mania and welcome the style that “old” things are bringing back to life